This is a review of V Pure mark 1, released in 2017, for the new version released 2019 see my review here.

An artisanal energy drink.

V Pure contains 5 natural ingredients, so the neck of the bottle says.

Apple Juice, Sparkling Water, Lemon Juice, Guarana Extract, Natural V Flavour

What the "Natural V Flavour" is isn't exactly explained. Given that it's got a 'wheat derivatives' notice on the bottle one might presume that the "Natural V Flavour" has something derived from wheat within it.

V Pure is pretty good. It's not as sweet as regular V, my go-to energy drink of choice.

The V Pure bottle is the same volume as the slightly larger V cans you can buy in the supermarket. That is the 275ml cans. These are marginally larger than the 250ml but obviously not as much volume as the 500ml 'double sized' cans. I find the 500ml cans too much in one sitting. While I might, if I'm out and about throughout the day consume 2 cans of V, I wouldn't want to all at once.

Regarding the sugar content the lack of it is noticeable, though not unpleasantly so, there's certainly a more tart flavour that comes from the lack of sugar. V Pure per 275ml serving has 17.7 grams of sugar while regular V per 275ml serving has 29.2 grams of sugar.

Will I buy V Pure again? Probably, it is less sweet and more interestingly flavoured. But it probably won't replace the regular V for me, in part because it is more expensive than regular V, but also because sometimes I'm looking for that hit of sweet tartness that V brings.