New bottle & label design
Recently I bought a bottle of V Pure and noticed they'd changed the design of the bottle.
Upon tasting it, I realised that's not all they've changed.
This is V Pure mark 2, a new version of V Pure, originally released in mid-late September 2017 (see my review of that here).
It's in a different-sized bottle to the others in the range at 330 ml.
Flavour wise, it's sweeter than the original V Pure, but not as sweet as V original.
V Pure mark 2 nutritional information
Looking at the nutritional information of V Pure mark 2 per 100 ml:
Sugar 7.9g per 100ml
Caffeine 31mg per 100ml
Guarana Extract 160mg per 100ml
Which is similar to V Pure mark 1:
Sugar 6.4g per 100ml
Caffeine 31mg per 100ml
Guarana Extract 241mg per 100ml
The difference being the amount of guarana extract which has dropped, while the sugar has risen.
With V Pure Mark 2, the ingredients list has also increased to 6 ingredients (V Pure Mark 1 had 5 ingredients).
Ingredients: Apple Juice, Sparkling Water, Lemon Juice, Guarana Seed Extract, Caffeine From Green Coffee Beans, Natural V Flavour.
V Pure mark 2 bottle back - ingredients
The new ingredient over the mark 1 is the "Caffeine From Green Coffee Beans".
I do wonder if caffeine as a separate ingredient was added to drop the amount of guarana needed in the V Pure Mark 1, in order to get a similar effect. As I would think the guarana would be the priciest portion of the drink's ingredients.
The bottle is different on the mark 2. The mark 1 bottle was a glass bottle with white stickers on the front / back. The mark 2 bottle is a glass bottle with a plastic wrap around label. It includes a line down one side with makes it easier to rip off. I'm not sure if this would enable better recycling than the paper labels of mark 1. But it means that the label and bottle are much easier to separate. Although I wonder of the recyclability of the plastic label / wrap.
I'd probably buy V Pure mark 2 again. If it was sold in cans in the 275ml configuration in the supermarket then I would definitely. But at the moment it seems V Pure Mark 2 is confined to convenience shops and petrol stations.